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Workshop 7 – Grow With Google

Vandana Saxena's Blog

Welcome to  DigiConnect” – A series of Digital Workshops

Don’t you think that Google is just a search engine?   Apart from giving you results to your search query within a few seconds, Google has the power to rank your website on itself and also analyse how well you are doing in the digital world.

If you wish to learn the basics of Digital Marketing, you must join this workshop.  Check out the details below :-

Who Should attend?

Anyone who wants to understand the basics of Digital Marketing or owns a website on WordPress.

Duration – 2 hours

  1. Understanding Google
  • Google Search and its algorithm
  • Search Engines other than Google
  • Meta Search Engines
  • What to choose when
  1. Enhancing your visibility on Google
  • Readability Vs Searchability
  • Difference between SEO and SEM (Search Engine Marketing)
  • Advanced Search Tools
  • Why SEO
  1. Search Engine Optimization
  • Keyword Planning
  • Tips to write SEO Content
  • Leveraging Google Keywords
  • Backlinking
  1. Google Ads
  • Understanding Google Ads
  • Creating a Google Ad Account
  • Linking your website to Google Ads
  • Publishing your ad on Google
  1. Google Analytics
  • What is Google Analytics
  • Why Analytics
  • Analytics for your Website
  1. Earn from Google
  • Google Adsense
  • Requisites for Google Adsense
  1. What Google Doesn’t Like
  • Dos and Don’ts on Google

A working laptop or phone with an active internet connection.

To know more about the Digiconnect Workshops click here.

About author

Vandana's Pen is owned by Writer Vandana Saxena. A Content Writer, HR Professional, and Trainer by qualifications and a Creative Writer by passion. Stay tuned to read some wonderful stories and verses. You may join one of the training sessions to learn new writing skills
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